Blanco is a cool boutique in the heart of Lugano.
The idea was to design a brand identity that communicates a state of purity and care. The two points the logo is based on are the icon of the Swan and the icon of Heart, together they create the letter “b” of the name.

Outfits are characterized by polished lines and pastel colours.
Blanco women are sophisticated and the brand will pass on this concept. We used a serif font, elegant and fine.